Beginning this month, Westside News Inc. will now be offering some powerful digital marketing and advertising services and products to the local business community. Adding to and enhancing the current portfolio of print publications, WN Digital offers a “unique to the market” suite of marketing packages that include email marketing, digital flip-book publications, social media marketing, digital TV and radio advertising, and much more.
After over 20 years away, Westside News welcomes Gary Sajdak back to the team to lead the new digital initiative as Digital Marketing Director. Gary gained a wealth of advertising and marketing experience as a graphic designer and account manager in his 13 years at the paper from 1985 to 1998. Over the years since, Gary, a resident of Ogden, held positions as Account Director at a local advertising agency, Regional Marketing Manager at Galyan’s Sporting Goods, Sales & Marketing Manager at a local real estate company, Sales & Marketing Director at a local television station, and most recently an Account Director for a national digital marketing company.
“Westside News is happy to bring back Gary Sajdak,” stated Keith Ryan, President and Publisher at Westside News. “When Gary was here previously, we provided services to our customers to do TV and radio advertising as Gary was trained in that aspect of marketing, too. When he left in 1998, print was still the number one media source for advertising for most mom and pop operations, which is our typical customer, so we didn’t try to fill the role left by Gary’s departure. While we feel print is still a very important aspect of any marketing plan, there are other ideas that our customers may find beneficial. If we are not offering those different ideas to our customers, our customers will find someone who does offer them. Westside News has never been the high-price leader in filling marketing needs of its customers, and that will be the same with the other ideas that we will present to our customers.”
“I am thrilled to be back home at Westside News,” says Sajdak. “Being welcomed back by Keith and the staff is a great feeling. It’s an honor to be able to share the experience I’ve gained over the past 20-plus years to present some great new marketing concepts to current advertisers and new businesses throughout the Rochester market.”
WN Digital Media offers businesses of all types and sizes a variety of powerful new marketing opportunities. Our interactive digital niche publications will include pop-up videos, email and website links, video interviews, commercials, product intros, interactive restaurant menus with printable coupons, and more that can be enjoyed on your desktop, tablet, laptop, or mobile device. Want your own digital brochure or magazine? We can help you with that as well.
Our email, social, and OTT TV marketing campaigns can be targeted to a wide or specific audience that meets your customer criteria. We can break it down to a specific market, zip code, gender, age, interest, and other personal preferences. We provide our clients with professional advice and content creation along with detailed reach results from their campaigns. “We have some great multi-level packages to offer,” says Sajdak. “With all these new marketing concepts, there are affordable opportunities for businesses of all types and sizes. Contact me or your current Westside News rep to create a special package for you and your business.”
For additional information on the new WN Digital services, contact Gary at gary@wndigitalmedia.com or call our office at 352-3411.
