The American Heart Association is going “beyond the table” to further the commitment of the annual Rochester Heart Ball. Instead of a single event, the Heart of Rochester campaign will extend to a three-month campaign bringing the work of the American Heart Association to life in our community.
“We usually come together each year for a beautiful Heart Ball. Now, because of the COVID pandemic, our community needs us to step up in an even larger way,” said American Heart Association Executive Director Marc Natale. “Our vision for Heart of Rochester is to expand the mission of the traditional Heart Ball. Instead of just one night, we want to highlight the work the American Heart Association does all year-round with a focus on our five lifesaving pillars.”
The five pillars of the American Heart Association’s work include COVID-19 research and response, women’s health, patients and chronic conditions, healthy living, and ending tobacco use and vaping.
Throughout the three-month campaign, participants will have opportunities to learn more about the work being done locally in each of those pillars, as well as various ways to give to the campaign both corporately and individually.
Heart of Rochester officially launches on December 1 for Giving Tuesday and runs through February 28, the end of American Heart Month. Plans for a celebration event will depend on American Heart Association, state, and federal guidelines at the time.
Those interested in making a pledge should text HEARTROC to 71777, or visit app.mobilecause.com/vf/HEARTROC.
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