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Check Out Hunger campaign underway

Check Out Hunger, a critical fundraiser for Foodlink, is now underway at area Wegmans stores.

The annual campaign began October 18 and will run through November 28. Shoppers have the opportunity to donate a few dollars – or round up their grocery bill – while in the checkout line at all Rochester-area stores. The campaign raised nearly $700,000 last year for Foodlink to help fund many of its food-related programs, and support its food-banking operations across its 10-county service area.

“Putting food on the table continues to be a challenge for too many of our neighbors due to a 45 percent rise in food insecurity projected for our region,” said Julia Tedesco, President & CEO of Foodlink. “Our response to the COVID-19 pandemic has been fueled by the generosity of our supporters, and Wegmans’ Check Out Hunger campaign is just another example of how the community can rally around our mission.”

Wegmans began its Check Out Hunger campaign in 1993, and has raised more than $43.2 million for participating food banks – $13+ million for Foodlink alone.

Since March, Foodlink has already distributed more than 17 million pounds of food and prepared more than 550,000 meals for school-age children to meet the rise in need in the Rochester region.

For more information about Check Out Hunger, visit www.FoodlinkNY.org.

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