Greater Rochester Chamber of Commerce, a not-for-profit advocacy and resource organization dedicated to helping businesses in the Greater Rochester/Finger Lakes region grow and thrive, has unveiled a new brand identity, website, and member relationship management platform.
The new logo and digital platform come at a time when Greater Rochester Chamber is establishing a foothold for post-pandemic business growth and recovery, reaching out to a broader base of potential members, and strengthening engagement with its membership of 1,300 local businesses and organizations.
The digital transformation project began in 2019, as member company CAUSE + EFFECT Strategy helped to identify vendors who could shape communication, engagement, and promotion of chamber members and potential members. Greater Rochester Chamber is now powered by GrowthZone, an association management platform with a nationally-recognized specialization in chambers of commerce. Some of the digital features members will now enjoy include a vibrant and easy-to-navigate website, increased directory functionality, streamlined virtual event registration, and customizable communications preferences.
Greater Rochester Chamber also worked with member marketing firm Mason Marketing to develop a modern, exciting brand that conveys momentum, celebrates its resources, and reinforces its commitment to the success of its members and regional economy. Members and potential members are invited to “Connect to Success” with the wide variety of services and resources offered by Greater Rochester Chamber and its partners.
“Greater Rochester Chamber of Commerce is a 134-year-old organization that has continuously evolved to provide Greater Rochester and Finger Lakes businesses with the information and resources they need to succeed in an increasingly fast-paced world,” said Bob Duffy, Greater Rochester Chamber President & CEO. “Our new brand identity and online tools are a continuation of that forward momentum and dedication to our members, partners, and community. We invite you to explore the new GreaterRochesterChamber.com, and to reach out to us with any ways that we can help you connect to success.”
Wave elements form a bold flag motif in the new logo, representing Greater Rochester Chamber’s ability to bring together diverse stakeholders and serve as a powerful voice of business for our region. The colors gold, green, and blue symbolize the bountiful resources of Rochester and the Finger Lakes, and a vision of shared prosperity for all.
“Greater Rochester Chamber serves as a catalyst for business success,” said Shannon Ealy, Greater Rochester Chamber Director of Communications & Marketing. “Businesses of all sizes and industries across the region benefit from our services, networking, and collaboration. We are excited to reinvent ourselves not only visually, but from the inside-out with a new suite of digital tools and functionality to serve our members and community.”
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