Tourism is an integral part of the New York economy. Visitors generating significant economic benefits to households, businesses, and government alike represent a critical driver of New York’s future. This also includes Agritourism – a fast growing niche of the tourism industry.
As the public interest in sustainability and local agriculture grows, it provides farmers with the opportunity to capture this desire and expand their operations to develop an on-farm experience for the public. But having visitors on a farm and keeping them safe and happy requires knowledge and planning.
To help farmers build necessary skills, scale their businesses, and create sales while offering a fun and educational experience for public, the CCE Agritourism Program Work Team has organized a free, monthly webinar workshop series aimed at farmers, food entrepreneurs, horse-farm owners, and other agribusiness that would like to expand and grow their revenues by moving their purely agricultural operations to developing an entertainment farm for the public to enjoy.
During the workshops, industry experts will discuss tactics such as connecting with visitors through strategic marketing, zoning regulations, risk management, pricing and growing a customer base, to scaling up and build a successful entertainment farm business.
Once a month, throughout 2023, participants will be able to join a virtual, lunch-hour session from noon to 1 p.m. Each session will cover a specific topic; the first session will cover the basics of running an agritourism operation.
Participants can join the entire series or select topics of their interest from the list below:
•January 17 – What is Agritourism and Starting an Agritourism Business
•February 20 – Where is agritourism allowed?
•March 20 – Protecting Your Agritourism Operation: Liability and Insurance
•April 17 – Customer Service for Agritourism
•May 15 – Tax Considerations for Agritourism
•June 19 – Pricing: Figuring out what your customers will bear
•July 17 – Marketing Your Agritourism Operation
•August to December – Topics will be released later this year.
Pre-registration is required at https://cornell.zoom.us/meeting/register/tJIsce6tqDMuGddOrjKOe3k0mXCypafV0oao.
After registering, you will receive a confirmation email with information about joining the meeting. All workshops will be recorded, and links shared with the participants.
Contact Lindsey Pashow at https://lep67@cornell.edu or 518-569-3073 with any questions.
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