For the second year since the pandemic, the American Diabetes Association will host its Tour de Cure in the Finger Lakes region on Saturday, June 10, at the Xerox Campus in Webster, with support from signature sponsors CVS Health and West Herr. Historically one of the top Tours for fundraising in the nation, the Rochester (Finger Lakes) Tour draws participation across Upstate New York, including the Buffalo and Syracuse regions, with cyclists united in raising much needed funds for diabetes research, education and advocacy.
“We’re excited to host the Finger Lakes region event in person again this year,” said Jeff Collins, Executive Director. “We’re expecting hundreds of riders that day and anticipate that participation across the Finger Lakes region will continue to grow.”
A kickoff party is scheduled for Monday, March 13, at 6 p.m. at Iron Smoke Distillery in Fairport, sponsored by McDougall Communications, a global public relations firm based in Rochester. During the kickoff, Tour participants will share their experiences with diabetes and the importance of ADA in their lives.
The 2023 Tour de Cure will encourage participants to focus on the three main components, including:
•Committing to participate in person on event day.
•Continuing to fundraise because the 37 million Americans with diabetes are counting on their support of the ADA’s mission.
•Celebrating your journey by posting, sharing, and showcasing efforts on social media using the hashtags #WeRideTogether, #RideWithMeIn2023, #FLXRegionTour, and tagging @AmDiabetesAssn to get featured. Riders can join the conversation on the Tour de Cure Facebook group to stay connected.
Founded in Buffalo in 1991, Tour de Cure brings together thousands of riders in cities across America to raise much needed funds to support diabetes research and provide education and advocacy for people living with diabetes and their families.
To register for the Finger Lakes region event, go to https://diabetes.org/flxregion.
For more information, contact Jeff Collins at 1-800-676-4065 ext. 3479 or https://jcollins@diabetes.org.
Provided information and photo
