Tops Friendly Markets is once again partnering with JDRF as they embark on their 53rd year to find a cure for type 1 diabetes (T1D). The campaign begins Sunday, March 5, and runs through Saturday, March 25. This year marks the 30th year Tops has helped run the JDRF campaign at its stores. The goal is to raise money to help fund research to help find a cure for T1D. The paper sneaker, which was designed by a Tops associate back in 1993 and is now widely used nationally as well as internationally in JDRF fundraising campaigns, will be sold at Tops registers for a $1 donation.
Now more than ever the onset of T1D can happen suddenly, impacting people of any age, affecting them every moment of every day, and it lasts a lifetime. More than 1.45 million Americans have T1D and about 2.1 million people are expected to have the disease by 2040.
Since 1993 Tops has raised over $14 million for the cause with Tops fund-raising efforts putting the company in the top fundraisers across national corporate partners.
“Over the past three decades in working closely with our partners at JDRF we have seen first-hand the important role this organization plays in nearly every major advancement for diabetes. Whether it be in the form of drug, device, or cell therapy, or advancements like artificial pancreas systems, JDRF is the leading nonprofit fighting to find cures for T1D and improve the lives of those living with the disease today,” said John Persons, president of Tops Friendly Markets.
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