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Taste NY program marks 10th anniversary

New York State Agriculture Commissioner Richard A. Ball continued the state’s 10-year anniversary celebration of Taste NY, New York’s official ‘eat local, drink local’ program, with an open house event at the Capital Region Welcome Center in New Baltimore on May 25. The event showcased New York’s farmers and food and beverage producers and the diverse and unique products grown and made in NY.

Commissioner Ball said, “Over the last decade, our Taste NY program has been a tremendous resource to our local farmers and producers, helping to expand their businesses and introduce them to new customers. We owe a lot of this success to our Regional Welcome Centers, which showcase the best local products from every corner of the state.”

Taste NY has grown significantly since its launch, bringing over $100 million in economic impact to New York State producers over 10 years of the program. New York State products can now be found at nearly 70 locations across the state, including the 11 regional Welcome Centers, airports, state parks, the Javits Center, and more. Over the last decade, Taste NY has also partnered with sports venues, such as the MVP Arena and the Blue Cross Arena, and formed partnerships with high profile event organizers to bring Taste NY products to major sporting events such as the 2023 FISU World University Games, and the Saratoga Race Course. Most recently, Taste NY producers were highlighted at the 2023 PGA Championship in Rochester. The world renowned sports event featured a Taste NY Tasting Bar, showcasing a rotating array of food and beverages from more than 100 New York State wineries, craft breweries, cideries, meaderies, distilleries and food producers.

Thruway Authority Interim Executive Director Frank G. Hoare said, “When travelers on the Thruway see the Taste NY market at our service areas and welcome centers, they know they are going to find a variety of unique food and drink products representing the best New York has to offer. Travelers from around the world have been introduced to New York State products through the Taste NY program over the past ten years, and local communities can be proud to have their regional businesses represented statewide. We celebrate Taste NY’s tenth anniversary and look forward to our continued partnership in this successful program.”

Taste NY products are also available to purchase online at http://ShopTasteNY.com.

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