A logo design submitted by Brockport native Daniela Lincoln was chosen as the winner of the 2024 Hilton Apple Fest Logo Contest, which seeks a unique new logo to commemorate the fall festival and harvest each year.
An RIT chemical engineering alum and process engineer at Bausch & Lomb, Daniela entered the contest partly as a creative outlet, and as a connection to family and childhood memories. With her dad growing up, and family still in Hilton, she remembers fondly the year her cousin Gisella Battisti also won the logo contest (2008), when she tried candied apples for the first time at the Apple Fest with family.
Daniela, who also likes to stay active with kickboxing and taekwondo, was very excited to learn she’d won the logo contest. “It made my whole day,” Daniela shares. “I saw the contest as a fun way to get creative while also engaging with my community . . . and it means a lot to know that other people like my design – I am not a professional by any means!”
The many varieties of apples grown here in New York and the colors of fall were Daniela’s foremost design inspirations for the 2024 logo. She’s always been a fan of color and knew she wanted the logo to pop.
“When most people think of apples they think of the color red, but I wanted to build upon that by including the other varieties that people love: Golden Delicious, Granny Smith, the list goes on,” she explains. “I also liked the symbolism behind the pickup truck and the idea of transporting and sharing the apples with others, because that is what the festival is all about.”
Daniella keys in on this point throughout our conversation, really highlighting how she sees the Apple Fest being not just about apples, but also about “bringing people together and allowing other artists, crafters and organizations to share and celebrate their work. But I would be remiss if I forgot to mention the apple pie too,” she says with a smile.
This year will be especially memorable for Daniela, with her design adorning a variety of Apple Fest merch, from hand spun ceramic coffee mugs, to t-shirts, sweatshirts, and hoodies.
As a token of appreciation, Linda Viney presented Daniela with a $100 award and a sweatshirt embroidered with her winning logo on behalf of the Hilton Apple Fest board of directors.
“I think it’s so cool and rewarding to see my design come to life in a way that allows so many people to enjoy it, too – not just on the day of the festival, but also for years to come,” Daniela notes.
The 42nd Hilton Apple Fest takes place Saturday, October 5 from 10 a.m. until 5 p.m., and Sunday, October 6, from 10 a.m. until 4:30 p.m. Discover more festival tidbits at http://www.hiltonapplefest.org.
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