As we enter into the giving season, the need continues to grow to help our neighbors who are food insecure. That is why Tops Friendly Markets is holding its annual Food for Families campaign, now in its 18th year, with a goal to provide more than two million meals for our neighbors in need. The campaign runs from November 10 through December 24, 2024, and shoppers are asked to consider making a donation in store or online.
Tops Food for Families campaign is synonymous with The Little Brown Bag of Hope. Customers can purchase a Little Brown Bag of Hope paper icon at the register anytime they shop. At the register, customers will be asked if they want to support the campaign by buying a $5, $10, and/or $20 bag for someone in need in our community or to round up their change. Little Brown Bags, which are filled with nutritious items that will help families extend their meal planning, can also be purchased at any self-scan register.
Virtual Little Brown Bags of Hope are available for purchase online by visiting https://www.neighborshelpinngneighbors.com so no matter the weather, a donation can be made right from one’s phone, tablet, or desktop. Here, customers can select what food bank they wish their donation to benefit.
While donations can be made throughout the campaign until December 24, many locals love the tradition of bringing or purchasing their donation at the store on the day Tops hosts its one-day food drive. Tops will be joined by local media sponsors News 8 WROC and Audacy Radio as well as Foodlink food bank staff and volunteers on Friday, December 13, to help accept donations at the 3507 Mt. Read Boulevard store in Greece.
“We always look forward to working alongside our partners at Tops for their annual Food for Families campaign, which serves as one of the largest food drives of the year for Foodlink,” said Julia Tedesco, President & CEO of Foodlink. “Perhaps more importantly, it allows Foodlink to educate the community about the local impact of food insecurity on thousands of our neighbors. So far this year, we have seen a 47% rise in requests for food assistance, and events like this provide critical support during the busy holiday season.”
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