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JDRF kicks off 51st anniversary year with annual campaign

JDRF (formerly known as the Juvenile Diabetes Research Foundation) is embarking on its 51st year to find a cure for type 1 diabetes (T1D). Now more than ever the onset of T1D can happen suddenly, impacting people of any age, affecting them every moment of every day, and it lasts a lifetime. 

Tops Friendly Markets is joining in the fight with its 28th annual JDRF Campaign, which begins Sunday April 11, and runs through Saturday, May 1. The goal is to raise money to fund research to help find a cure for T1D. The paper sneaker, which was designed by a Tops associate back in 1993 and is now widely used nationally as well as internally in JDRF fundraising campaigns, will be sold at Tops registers for a $1 donation. Since 1993, Tops has raised more than $13.5 million dollars for the cause, putting the company in the top 10 fundraisers in the country for many years.

Based on the latest reporting from the CDC, approximately 1.6 million people are affected by T1D in the United States. That is an increase of 30 percent in just two years, with medical expenses for those with T1D being three times higher than for people without diabetes. 

“Over the years in working closely with our partners at JDRF we have seen first-hand the important role this organization plays in nearly every major advancement for diabetes. Whether it be in the form of drug, device, or cell therapy, made in T1D in the last 50 years, JDRF is the leading nonprofit fighting to find cures for T1D and improve the lives of those living with the disease today” said Frank Curci, chairman of the board and chief executive officer for Tops Friendly Markets. 

For information on JDRF, visit jdrf.org.

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