For more than a decade, the term Little Brown Bags of Hope has become synonymous with Tops Friendly Markets and the annual Food for Families campaign. What began as a one-day campaign in Buffalo, to benefit the Food Bank of WNY has since expanded across the entire chain’s footprint reaching into Rochester and Syracuse as well as Erie, Pennsylvania, working with 11 food banks across all of the chain’s market and impacting more than 1.3 million people in need. Last year alone, over 60,000 pounds of food was donated to Foodlink in the campaign’s tenth season in the Rochester market.
This year TOPS is once again looking for the communities support to surpass its corporate goal of 1.5 million meals, giving hope to families in need this holiday season. The campaign will run until December 16. New in 2017, customers will now be able to purchase a Little Brown Bag of Hope paper icon at the register. Organizers moved away from the physical bags of food this year to increase efficiencies, allowing the food banks to expedite donations from the store to their operating facilities and then into the market. At the register, customers will now be asked if they want to support the campaign by buying a $5 breakfast, $10 lunch, and/or $20 dinner for someone in need in our community.
Also new in 2017, TOPS has introduced the virtual Little Brown Bag of Hope. Customers will now able to purchase the same $5 Breakfast bag, $10 Lunch bag, and/or a $20 Dinner bag online by visiting www.topsmarkets.com/littlebrownbags.
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