As Rochester and the Finger Lakes region continue to open safely, and smartly, Visit Rochester has introduced the ROC Ready Promise for Rochester businesses in the tourism and hospitality industry.
The ROC Ready Promise is a tool for Rochester-area tourism and hospitality businesses to communicate to their compliance with public health recommendations to keep employees, customers, and guests safe. This visual tool is also a message to customers and guests that they will need to work to support health and safety measures at area businesses as well.
Businesses displaying the ROC Ready Promise are showing their customers and guests that the health and safety of their patrons a priority. Guests can feel comfortable knowing these businesses have agreed to:
•Wash hands frequently and have hand sanitizer available;
•Wear protective gear like face masks and gloves;
•Follow social distancing practices within the establishment;
•Implement “contactless” processes and payments wherever possible;
•Require guests to wear masks and other PPE as necessary;
•Follow CDC guidelines for cleaning and sanitation;
•Conduct wellness screenings of employees;
•Keep employees informed on COVID-19 in our community.
Tourism and hospitality businesses across the community are invited to download the ROC Ready Promise sign to display in their businesses. A digital version of the ROC Ready Promise is available to share on business’s social media pages and websites.
While the ROC Ready Promise signage is intended for and will be displayed in local businesses, it is just as important for customers and guests to be mindful of health and safety practices when they visit Rochester. That’s why Visit Rochester has included suggested health and safety practices for guests and customers as part of the ROC Ready Promise website.
“As we reopen Rochester safely, it is important for all of us – both local residents and visitors – to work together to take a few simple steps to help promote the health, safety, and well-being of one another,” said Don Jeffries, president and CEO, Visit Rochester. “The ROC Ready Promise represents a commitment from the tourism and hospitality industry to take the necessary precautions to provide a healthy experience. We look forward to safely welcoming visitors back to our community, and in turn, helping to recover our local tourism industry.”
While the ROC Ready Promise was designed with tourism and hospitality businesses in mind, any local business is welcome to download and display the signage signaling to their customers that the business is committed to providing a healthy and safe experience.
The ROC Ready Promise can be downloaded at visitrochester.com/rocready/.
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