Tops Friendly Markets is expanding its program with Flashfood, a digital marketplace that provides shoppers with access to heavily discounted food nearing its best-by date, to 18 additional stores including Albion, Greece, Hamlin, Hilton, and Spencerport. The latest expansion of the Flashfood program brings the total number of Tops stores offering Flashfood to 68 across Western New York. For a complete list, go to https://flashfood.com/locations/home.
Since first introduced in August 2020, Tops and Flashfood have saved shoppers more than $2.4 million on their grocery bills and diverted 985,358 pounds of food from reaching landfill. The food saved amounts to over 350,000 family meals, and the equivalent emissions saved from diverting the food from landfill are of over 1 million miles driven by the average passenger vehicle. With this latest expansion, Tops and Flashfood expect to hit 1 million pounds of food waste saved in the coming weeks.
“Part of Tops’ core mission is eradicating hunger and Flashfood is an innovative tool that allows us to provide quality product at a discounted price helping with the bottom line, all while diverting it from landfills,” said Jeff Culhane, Senior Vice President, Merchandising for Tops Friendly Markets.
With continued inflation challenges, food insecurity continues to impact families across North America, especially families in New York, where one in seven children face hunger (Feeding America). More than 2.5 million users have turned to Flashfood as a way to save up to 60% off high-quality items nearing their best-by date, such as meats, dairy, seafood, fresh fruits and vegetables. Shoppers conveniently browse and buy discounted food items directly through the Flashfood app on their mobile phone, and then pick up their order from the Flashfood Zone located inside their participating local Tops Friendly Market store.
To learn more about Flashfood, visit HTTPS://flashfood.com. To learn more about Tops sustainability commitments visit https://topsmarkets.com/sustainability/.
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