Farmers’ markets, farm stands, and mobile markets are crucial components to a healthy food system. They provide outlets for agricultural producers to meet the rising consumer demand for a variety of fresh, affordable, and convenient products grown directly from the farm. New York State – through the Department of Agriculture and Markets, Department of Health, Office for the Aging, and Office of Temporary Disability Assistance – administers several programs that help low-income families, seniors, and Veterans access fresh, healthy food at participating markets.
Diane Eggert, Executive Director of the Farmers Market Federation of NY, said, “Farmers’ markets offer more than just food, but an experience, entertainment, and the pleasure of meeting your neighbors and community members, making your trip worthwhile. They are also the perfect way for consumers to fight against the inflation we have all been facing. The foods at farmers’ markets are fresh and last longer than foods purchased at big box stores and are higher in flavor and nutrition. In addition, nutrition programs, such as the Farmers’ Market Nutrition Program and the expanded FreshConnect Checks program, help make the foods at farmers markets accessible to more consumers. It’s a great time to celebrate farmers’ markets and we welcome everyone to come out and find out what they are all about.”
The Department of Agricultures’s FreshConnect Checks Program encourages recipients to use their Supplemental Nutrition Assistance Program (SNAP) benefits at participating farmers’ markets. The program provides $2 incentive coupons for every $5 in SNAP benefits spent with the market, increasing the purchasing power of SNAP consumers by 40 percent. In 2021, more than $4.9 million in SNAP sales occurred at farmers’ markets throughout the state, an 85% increase over 2020. A full list of markets participating in the FreshConnect Checks program is available at https://agriculture.ny.gov/farmersmarkets.
Also, new this year, the County Veteran service agencies across the state are now able to distribute FreshConnect Checks to Veterans, Servicemembers, and their immediate families, greatly increasing the number of sites distributing checks from 31 last year to 62 this year.
In addition, the Farmers’ Market Nutrition Program (FMNP) promotes local farmers by expanding their sales at farmers’ markets and farm stands and fosters healthy communities though the consumption of locally grown foods. Consumers who are eligible are provided with coupons to use for fresh fruits and vegetables at participating farmers’ markets, farm stands, and mobile markets in New York State. If you are a low-income senior (aged 60 years or older) or individual enrolled in WIC, living in New York State, you may be eligible to receive coupons. Seniors must contact their local county Office for the Aging (https://aging.ny.gov/local-offices) for more information on where to receive SFMNP coupons. Individuals enrolled in WIC may contact their WIC clinic (https://www.health.ny.gov/prevention/nutrition/wic/local_agencies.htm) to ask how they can get coupons.
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